Snoop Dogg might be as famous for his love of cannabis as he is for his music.
In fact, to younger generations, Snoop might be better known as being Martha Stewart‘s unlikely pot-smoking friend than for his many hits, his murder trial, or his former reputation as a pimp-style dangerous man.
Snoop has remade himself into a mainstream celebrity and media personality, but he’s aware of his reputation as a pot smoker, and leans into that, even if it’s subtle. That’s why his frozen snack brand, which has no direct tie to cannabis, still winks at that audience with the end of its tagline.
“Inspired by Snoop Dogg’s vision, this is more than dessert, it’s a whole vibe built on nostalgia, contrast, and flavor that speaks for itself. Inspired by culture, built to hit,” the rapper’s Dr. Bombay website shared.
Now, the “Gin and Juice” and “Drop it Like it’s Hot” rapper has dropped a whole new treat, and it’s exclusive to Costco.
Snoop Dogg changed his image
Snoop Dogg was not always a mainstream celebrity, even though he was once one of the biggest musicians in the country. His arrest for murder, something which might derail a career now, arguably made him more famous.
“The arrest of Calvin Broadus a.k.a. Snoop Doggy Dogg for murder coincided with his ascendancy as the most popular rap music star in the United States,” according to a record of the case posted on Encyclopedia.com.
Snoop was ultimately acquitted.
“From that point on, Snoop maintained his hardcore persona but began balancing it with a more inviting and unifying public image. That dynamic has carried him to where he is today,” A&E TV reported.
Now, it’s fair to say Snoop has become a cross-generational celebrity.
The rapper and personality appeared alongside Tom Brady in an ad for Robert Kraft’s “No Time for Hate,” a group fighting antisemitism.
In addition, he appeared as part of the 2022 Super Bowl halftime and was a 2024 Paris Olympics torchbearer. He has also served as an NBC Olympics correspondent.
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Snoop Dogg comes to Costco
As part of his improbable conversion from gangster rapper to America’s sweetheart, Snoop Dogg has now brought the first-ever popsicle from his Dr. Bombay brand exclusively to Costco.
“Snoopsicles, created by Snoop Dogg, come in a combo flavor of ‘razzed out,’ or raspberry, cherry, and lime sherbet. The packaging states that they’re made with real fruit juice and no artificial colors,” according to USA Today.
Each box comes with 24 bars and runs $14.99 at Costco, according to a video posted to Instagram.
Costco’s partnership fits a broader retail trend. Celebrity-founded brands continue to expand into food and beverage because they arrive with built-in fan bases and instant name recognition, giving retailers products that can generate attention beyond traditional advertising.
“More customers are willing to try something unfamiliar when a celebrity has endorsed it, and the strategy can help a brand stick out in a crowd of options,” according to Food Dive.
Only select Costco locations will carry Snoopsicles.
Related: A discontinued soda brand just showed up exclusively at Target
